The success of a website (especially in e-commerce) depends on fast loading times of less than one second. This increases user experience and creates optimal conditions for conversion. A reverse proxy such as Varnish, which was developed as an HTTP accelerator, is an optimal help when it comes to performance on the web and the best way to counter a large number of visitors and the increasing complexity of your own website. The noticeably reduced loading time with Varnish also […]

You may know this: You are looking online for a certain product and have apparently found the right online shop via a search engine, which can fulfill your wishes. But the e-commerce website loads too slowly. It takes a few seconds for the first text and images to appear. The joy of learning more about the product decreases, because your feeling forces you to doubt the professionalism of the online shop: If the operator is not even able to achieve […]

Content Delivery Network CDN

The geographical proximity between server and client is a key factor for the performance of an e-commerce website. An online shop can have a different loading time depending on the location of the server and the customer. If, for example, the server is located in the AWS data center in Frankfurt, but customers in North America and Southeast Asia are also served, this can lead to significantly longer loading times for users outside Europe. The solution to this problem is […]

Page Load Time E-Commerce

It is generally accepted that the loading time of a website is one of the key factors for success in e-commerce. Accordingly, the page load of a website has an immense impact on SEO and SEM, but above all on general user experience and ultimately on revenue. Slow websites have a much lower conversion rate and a higher bounce rate. Essentially, long loading times lead to poorer user experience, which means that users leave the shop because nobody has the […]

AWS Amazon Web Services Logo

Since 2006, Amazon has been offering Amazon Web Services, AWS for short. Since then, AWS has become the leader in the area of cloud computing. The high profit has also made AWS one of Amazon’s most important offerings, which is why the company is very interested in constantly adding new services to the cloud and improving existing ones. With low prices and an hourly billing Amazon has put the competition under pressure. Clients include large IT companies such as Spotify, […]

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